14 September 2017
For the exterior facade of the upcoming Elizabeth Hotel in Fort Collins, we wanted the pattern to be something that spoke to the specific nature of the project and its location.
The project pairs two distinct zones:
1 Fort Collins’ old town; a romanticized historical district: lacy, decorated, human scaled.
2 Fort Collins’ industrial district: a mixture of large scale steel-age infrastructure and tranquil pastoral moments along the Poudre river.
Designing the screen, we actively pursued something which would speak to history, perhaps even a ‘feminine’ history. Something that would speak to simple ‘masculine’ industry, something that would speak to nature.
Something that was both new & old; Both robotic and romantic. The pattern, at its most basic, is a hybrid of a simple cube and a simple petaled flower.
Read more about how we designed this feature.